At Strategic Arc, our vision is to be the leading choice in executive guidance, strategic planning, and custom marketing solutions for mission-driven organizations. Our mission is to deliver transformative solutions at the speed of business. To fulfill our vision and mission, we are constantly assessing the environment in which we operate to continue providing best-in-class consultative services. Today, I am writing you to discuss recent changes in the digital landscape.
The social media giant Twitter has become a hot topic and cause for concern for advertisers and content distributors after its recent purchase. At this time, we advise you to refrain from advertising on Twitter and move your dollars to other applicable platforms. However, keep your Twitter page(s). If another person or entity were to take your handle, it would be very difficult to recover it.
At this time, we advise you to refrain from advertising on Twitter and move your dollars to other applicable platforms.
Additionally, this time represents an excellent opportunity to evaluate your social media mix and Twitter’s effectiveness. Consider that active Facebook, Instagram, YouTube, and LinkedIn users represent a larger audience than Twitter. Lastly, pin a Tweet to your timeline that links to other places people can follow you. If you need assistance in this matter, please reach out to us.
Strategic Arc will continue to monitor Twitter and advise you as changes develop. If you have specific questions, please feel free to reach out to our team. Thank you for your time and your attention.
About Us
Strategic Arc Limited – a veteran and minority-owned consultancy – is the leading choice in executive guidance, strategic planning, and custom marketing solutions for mission-driven organizations. Our mission is to deliver transformative solutions at the speed of business. We offer a range of consulting services with the necessary tools and expertise to help grow your business.
Our team provides strategic consulting services for healthcare, media, and financial organizations. We facilitate strategic planning, from vision and mission development to goal conception and operational planning, and partner with companies to develop strategic marketing plans that include digital and content initiatives. We also help organizations complete transformational change management initiatives through diversity, equity, and inclusion assessments.
