Strategic Arc Captures a Win in the 45th Annual Telly Awards

The company competed and won against 13,000 entries from around the globe.

Philadelphia, Pa. – June 12, 2024 – Strategic Arc Limited, the leading choice in executive guidance, strategic planning, and custom marketing solutions for mission-driven organizations, proudly announced it has won a bronze Telly Award in the Branded Content – Campaign – Corporate Image Category in the record-breaking 45th Annual Telly Awards. No gold winners were selected in the category. Strategic Arc stood side-by-side with other bronze winners, including Al Jazeera Media Network, Bully Pulpit International for Walmart, J.P. Morgan, MTV Entertainment Studios, and TelevisaUnivision. The Telly Awards honor excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks, and production companies.

“It is a profound honor to be recognized by the 45th Annual Telly Awards in such a competitive category alongside top-tier organizations,” said DaWayne Cleckley, President of Strategic Arc. Based in Philadelphia’s suburbs, the private veteran and minority-owned company officially opened its doors six years ago, servicing credit unions, public media stations, and federally qualified health centers throughout the continental United States, including Alaska. “As a dedicated team of professionals, we put our heart and tremendous effort into the quality of services and deliverables that we provide to our clients. This award is proof of what Strategic Arc can achieve when we are kinetic—constantly in motion, focused, and actively engaged.”

Strategic Arc team members named for the award are DaWayne Cleckley, President; Aris Milton, Project Manager; and Lauren Walden, Marketing and Multimedia Manager.

Strategic Arc won its Telly Award for a general awareness ad campaign titled “We’re Not New to Banking,” produced for its client, New Alliance Federal Credit Union. The credit union has $100 million in assets and several branches throughout a two-county area in the Pittsburgh region. It serves individuals and families from all walks of life and supports its community through innovative financial solutions, educational initiatives, and impactful partnerships.

“We feel so privileged that our campaign was chosen for such a prestigious award. It’s a win for our credit union and the greater Pittsburgh community,” said Kelly Friedl, CEO of New Alliance Federal Credit Union. “Strategic Arc has brought a standard of excellence that has elevated our institution, taking us to a new level of brand recognition. We truly appreciate what they bring to the table.”

The Telly Awards honor excellence in video and television across all screens, receiving nearly 13,000 entries from all 50 states and five continents, a record-breaking year. The Telly Awards Judging Council, which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director and member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; and Malinda Wink, Executive Director of Minderoo Pictures, chose the winners.

“The caliber of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues,” shares Telly Awards Managing Director Amanda Needham. “The Telly Awards is uniquely positioned to meet the industry where it’s actually making work, be that on television or TikTok.”

A link to Strategic Arc’s 45th Annual Telly Awards win can be found here: https://www.tellyawards.com/winners/2024/branded-content/campaign-corporate-image

The full list of the 45th Annual Telly Awards winners can be found at
www.tellyawards.com/winners.

ABOUT STRATEGIC ARC LIMITED

Strategic Arc Limited – a veteran and minority-owned consultancy – is the leading choice in executive guidance, strategic planning, and custom marketing solutions for mission-driven organizations. Our mission is to deliver transformative solutions at the speed of business. We offer a range of consulting services with the necessary tools and expertise to help businesses grow. Based in the Philadelphia region, Strategic Arc provides strategic consulting services for healthcare, media, and financial organizations with strategic planning, strategic marketing, and transformational change management initiatives through diversity, equity, and inclusion assessments. 

Find The Telly Awards Online:

Website: www.TellyAwards.com 

Facebook: /TellyAwards 

Twitter: @TellyAwards 

Instagram: @TellyAwards 

YouTube: /TellyAwards 

ABOUT THE TELLY AWARDS

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and five continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts, including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include the Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium, and Series Fest. New Partners include FWD- Doc, AI Film Festival, Reel Abilities Film Festival, and Film Fatales. More information can be found at the Telly Awards Press Center: https://tlly.co/press

###