In 2023, the way Americans consume entertainment has reached a tipping point. Streaming is now the go-to choice for adults across the US, and this shift is reshaping how marketers connect with their audiences. Traditional broadcasting? It’s starting to look like yesterday’s news when it comes to long-term marketing strategies. Let’s dive into why streaming platforms are the smarter play, offering personalization, controversy-free content, targeted demographics, and powerful real-time insights.
Personalization Changes the Game
Streaming platforms have one big edge: they know their audience. By using data to recommend content, they make viewers feel like the platform was made just for them. For marketers, this means you can deliver ads that hit the right people at the right time, ensuring your message resonates. It’s not just about casting a wide net—it’s about precision.
Avoiding the News Drama
Let’s face it: national news programming on traditional TV has become a minefield of opinions and misinformation. Ads running during these segments can inherit the controversy, leaving brands scrambling to protect their reputation. Streaming platforms offer a safer, more neutral space, helping you sidestep those risks and keep your brand’s image intact.
Older Audiences Are Making the Switch
Streaming isn’t just for the younger crowd anymore. Older audiences are catching on, embracing the convenience of on-demand shows and movies. As they trade their remote controls for smart devices, marketers have an opportunity to meet them where they are—online—with tailored, digital-first messaging that aligns with their preferences.
Budget-Friendly Advertising
Traditional TV ads, especially during prime time, can drain your budget fast. Streaming platforms, on the other hand, offer cost-effective solutions that make sense for businesses of all sizes. Whether you’re a small startup or a mid-sized company, streaming lets you maximize your marketing dollars without breaking the bank.
Real-Time Data and Feedback
One of streaming’s biggest strengths? It’s measurable. You’ll know exactly how your ad performed—who saw it, who clicked, and what worked—almost instantly. This data lets you refine your strategy on the fly, ensuring every dollar you spend is used as effectively as possible.
The Bottom Line
For marketers, sticking with traditional broadcasting means clinging to outdated tools that can’t keep up with the times. Its lack of personalization, high costs, controversial news associations, and limited metrics make it a weak option moving forward.
Meanwhile, streaming platforms offer the personalization, cost-efficiency, and real-time feedback today’s marketers need to stay competitive. Adapting to this shift isn’t optional—it’s essential if you want your marketing strategy to thrive in 2023 and beyond. By embracing streaming, you’re not just keeping up; you’re staying ahead.
